On October 4, 2024, Numéro TOKYO introduced BIÉDE COLLECTION “SWIMMING POOL.” The article covered the label's first jacket and swimwear, bags, yoga tops, incense holder and the presentation in Minamiaoyama.
Featured by Numéro TOKYO
Numéro TOKYO launched in 2007 as the Japanese edition of Numéro, founded in France in 1999. The international fashion magazine covers fashion and beauty alongside design, architecture and fine art.
The feature “BIÉDE launches its first swimwear and jacket with a pop-up and new bags” introduced the products and the visuals and film made at Tokyo Metropolitan Gymnasium's 50-metre pool.
Products in the feature
The article presents the KIKA JACKET, a genderless reconsideration of the frock coat, with TETRA TANK TOP & BOTTOM, TETRA RASH GUARD & BOTTOM, ZEN YOGA TOPS and the fourteen-faced RITA INCENSE HOLDER.
The collection's ideas and the NEKO bags are recorded in BIÉDE COLLECTION “SWIMMING POOL”.
Film made at Tokyo Metropolitan Gymnasium
KLEINSTEIN led creative direction and styling, with photography by Tsukasa Kudo, videography by UDOCORG, cast Haruka Osawa and makeup by Tamayo Yamamoto. KANGHONG Image made the film, with Lyo Taniguchi reconstructing music from Yuya Mizuno's cello performance.
Record of the 2024 presentation
The collection was presented at the former BIÉDE MINAMIAOYAMA from October 11 to 14, 2024. At the time, BIÉDE was also available through Numéro TOKYO's online store, Numero CLOSET. This article records the feature and event; see product pages for current information.
COLLECTION CREDIT
DESIGN: BIÉDE
CREATIVE DIRECTION / STYLING: KLEINSTEIN
PHOTOGRAPHY: TSUKASA KUDO
VIDEOGRAPHY: UDOCORG
CAST: HARUKA OSAWA
MAKEUP: TAMAYO YAMAMOTO
VIDEO EDIT / PRODUCTION: KANGHONG IMAGE
CELLO RECORDING: YUYA MIZUNO
MUSIC: LYO TANIGUCHI
SPECIAL THANKS: TOKYO METROPOLITAN GYMNASIUM 50M POOL