ABOUT

SHOWROOM STORE "BIÉDE MINAMIAOYAMA"
Open Saturdays, Sundays and Public holidays from 13:00 - 18:00
Address: TK House 001 STEIN BOX, 4-24-4-B1F Minamiaoyama, Minato-ku, Tokyo (MAP)
*Latest information is on Instagram (@biede_official).
*The products are not sold at the showroom/store. Our products are available only at the BIÉDE online store biede.jp.

CONCEPT
Founded in Tokyo, BIÉDE pursues the creation of genderless contemporary uniforms. We have a multinational and borderless independent creative team based in Tokyo, Bangkok, Hanoi, Guangzhou, Taipei, New York, Paris, and other cities that entangle people from all over the world, from Eastern Europe to Asia. All products are created through a dialogue process, aiming for something different from what we have now, without being bound by Eastern or Western values or social values that are considered common sense. BIÉDE is derived from the Chinese words "别的 (bié de)" meaning "different" and "bieden" meaning "offer" in Dutch. BIÉDE proposes a new and different product with a new and different way of thinking and sense of value. BIÉDE continues to create products for modern people living in a complex society.

PRODUCT
Our products, with their architectural forms that combine minimalism and luxury, are simple yet functional, with a timeless presence that accentuates the expression and personality of the wearer. Each product is numbered as an element of BIÉDE, and all products are added to the lineup as our "standard products. There is no "old or new" concept between products. Our current sculptural bag collections are handmade in Guangzhou, China, by skilled artisans who pay extreme attention to every detail. As the name of the label "BIÉDE" implies, we will offer not only bags, but also "other different products" in the future.

DESIGNER
Multinational creative team. Nationality, gender and age are not disclosed. KLEINSTEIN CO., LTD. (YUSUKE KOISHI and MIKI KOISHI) is responsible for brand management.

SYMBOL AND NUMBER
The "∉" symbol in the BIÉDE logo is a mathematical symbol meaning "Not an element of". The concepts of "belonging/not belonging" and "owning/not owning" are fundamental questions in both fashion and our society itself, at the same time, this is the crucial theme of BIÉDE. The products are also stamped with GPS coordinates related to the place of production along with our symbol.

SUSTAINABILITY
All products are produced by suppliers that comply with the Business Social Compliance Initiative (BSCI) rules, which are based on the conventions of the International Labor Organization (ILO), the Universal Declaration of Human Rights of the United Nations (UN), the Convention on the Rights of the Child and Convention on the Elimination of All Forms of Discrimination against Women, the Global Compact, the OECD Guidelines for Multinational Enterprises and related international agreements.

MOVIE
Creative Direction by BIÉDE
Video by KANGHONG Image
Production by KANGHONG Image - YUANTING / BEIJI / KANGHONG
Music “Moon Blue” by SOULFRESH BEATS