Tokyo-based English-language fashion publication NANIKA published an interview with BIÉDE, tracing the label's beginnings and design thinking.
About NANIKA
NANIKA is a Tokyo publication introducing less widely known aspects of Japanese fashion to readers abroad. Alongside details of street style and emerging designers, it considers the histories and cultures behind them. Its editorial team interviews designers and labels directly, bringing brand stories to an international audience.
What BIÉDE discusses
The interview introduces the idea of a uniform for people living in a complex society and the ∉ mark meaning “does not belong to.” BIÉDE also speaks about the influence of different assumptions from city to city, and how collection stories are made with KLEINSTEIN.
Alongside the production of COLLECTION “SWIMMING POOL,” the article considers the relation between body and identity through the KIKA jacket, RITA incense holder, TETRA swimwear and NEKO bags.
Read “BIÉDE: Redefining Fashion to Navigate a Complex World” on NANIKA
