BIÉDE held a pop-up store at D DEPARTMENT STORE in Nanjing, China.
A popular boutique in Nanjing, D DEPARTMENT STORE brings together leading Japanese brands. For this pop-up, BIÉDE presented its full lineup at the time alongside an installation.
Inside the glass-fronted store, yellow display plinths were combined with the BIÉDE symbol. Bags were arranged on the plinths and suspended in the window space.
Launch party
Local customers gathered for the launch party on April 2. Polaroid photographs from the event record visitors holding the bags and moments from the party.
Pop-up visuals
Venue
D DEPARTMENT STORE, NANJING
Unit 101, Block 20, Creative Design Centre, Laifeng St, Qinhuai District, Nanjing, Jiangsu, China