BIÉDE was featured in Tokyo Weekender's “6 Japanese Fashion Brands You Need to Know”, an English-language guide to labels based in Japan or shaped by Japanese aesthetics.
About Tokyo Weekender
Tokyo Weekender is an English-language lifestyle publication founded in 1970. Its magazine and website cover culture, fashion, food, travel and life in Tokyo for readers in Japan and abroad.
Six Japanese fashion brands
First published on June 22, 2022 and updated on April 18, 2024, the feature selects BIÉDE, NOVESTA, sacai, noir kei ninomiya, Junya Watanabe Comme des Garçons and Y. & Sons.
How the article presents BIÉDE
The article describes BIÉDE as an anonymous global team working under the creative direction of KLEINSTEIN. It considers the label's idea of a genderless uniform born through dialogue across borders and generations.
It also notes the attempt to bring craftsmanship and current technology into balance, and bags informed by diverse texts—including fiction—and collaborations with creators around the world.
Read the feature on Tokyo Weekender
Publication and update dates follow Tokyo Weekender's public article. See the original source for current information.