ABOUT
BIÉDE / TOKYO, JAPAN
BIÉDE (biéda | /biˈe.da/) is a Japanese label for another air. Uniforms for lives that blur boundaries.
Tokyo, Bangkok, Hanoi, Taipei, New York, Paris. The atmosphere of different cities meets along a single line. Beyond the familiar borders of East and West, and the outlines drawn by society. BIÉDE proposes something other than what already exists.
CONCEPT
ANOTHERAIR
BIÉDE is a Tokyo-based independent design brand creating a diverse range of products, with bags at its core.
A different air, carried in a BIÉDE product. A uniform for people living through a complex world.
Not for one gender.
Not for one border.
BIÉDE makes uniforms to blur boundaries.
PRODUCT
TIMELESS ELEMENTS
Architectural form. A quiet contour that remains in a minimal, assured way of dressing. Each product is an ELEMENT that gives BIÉDE its shape.
CRAFTSMANSHIP
THE HAND BEHIND THE FORM
BIÉDE COLLECTION 01 / Creative direction by BIÉDE
SYMBOL / NOT AN ELEMENT OF
NOT AN ELEMENT OF
The ∉ in the BIÉDE logo is the sign for not belonging to. Belonging, possession, boundaries. We place those questions close to the body.
BIÉDE IN MOTION / KYOTO NODE HOTEL
BIÉDE IN MOTION / KYOTO NODE HOTEL
Nina Utashiro
SHOWROOM / STORE
BIÉDE MINAMIAOYAMA
ADDRESS: 4-24-4 Minami-Aoyama, Minato-ku, Tokyo, 1F STEIN BOX. Open Saturday and Sunday, 13:00–17:00 (occasional closures). For the latest opening information, please see Instagram (@biede_official).
All BIÉDE collections are available at our showroom and store. We look forward to welcoming you.
