The genderless and borderless uniform label BIÉDE will open its first showroom store, BIÉDE MINAMIAOYAMA, in Minami Aoyama, Tokyo on December 4.
The store will be located at STEIN BOX, a gallery space operated by KLEINSTEIN, which produces and manages BIÉDE.
In every season, BIÉDE has been publishing short stories along with its collections. In these stories, the main character experiences something extraordinary. BIÉDE MINAMIAOYAMA was inspired by this scene.
BIÉDE MINAMIAOYAMA will display all the new products from COLLECTION 02, which was released in October this year, as well as products from COLLECTION 01, which was released last year. This will be a place where customers can actually try on the products before purchasing online. Also on display will be the photographic works taken by Quentin Shih (a.k.a. Shih Xiaofan) for BIÉDE, which will be changed periodically.
While sales will continue to be conducted online, we are also planning to hold events and special offers in the showroom store for visitors to experience the value of coming to a real place.
Showroom and Store: BIÉDE MINAMIAOYAMA
Opening date: Saturday, December 4, 2021
Address: TK House 001 STEIN BOX, 4-24-4-B1F Minami Aoyama, Minato-ku, Tokyo
Opening hours: 14:30 - 20:00
*Up-to-date information is available on Instagram (@biede_official)
Photography by Tsukasa Kudo
Framed Photography by Quentin Shih
KLEINSTEIN CO., LTD.
KLEINSTEIN was established in 2014 by Yusuke Koishi and Miki Koishi. KLEINSTEIN has been consulting and project planning for a number of domestic and international brands, including the Slovakian sneaker brand NOVESTA. In August 2017, KLEINSTEIN curated “SENSIBILITY AND WONDER” (DIESEL ART GALLERY) by John Dove and Molly White, who was a pioneer of British punk culture in the 70's. In July 2020, KLEINSTEIN was in charge of the planning of background movie, using the work of Brazilian artist Alberto Bitar, for the COMME des GARÇONS HOMME PLUS 2021S/S collection.
Photography by Quentin Shih
Quentin Shih (a.k.a. Shi Xiaofan) is a visual artist and a film director based in Beijing, China. His photography work is represented by international galleries in Beijing Art Now Gallery (Beijing)、Inception Gallery(Paris）、Galerie XII Los Angeles (LA). He has also participated with various art projects of Dior and Louis Vuitton. His recent work includes photo collection "FAMILIARS" (2019) and a feature film "The Café by the Highway" (2020). He participates in the exhibition "ART'N DIOR" by Dior at Shenzhen Museum of Contemporary Art and Urban Planning from September 26 to October 26, 2021.